In recent years, BookTok has emerged as a popular platform for book lovers to share their favorite reads, discuss plot twists, and connect with other readers around the world. But it's not just readers who are using this app to build a following – fantasy authors are also joining in on the fun. In this blog post, we'll look at how fantasy authors use BookTok to reach new readers and build a following.
For those who are unfamiliar with BookTok, it's a subculture of TikTok where book lovers share short videos recommending books, discussing their favorite characters, and creating book-related content. Since its launch in 2019, BookTok has become a major force in the publishing industry, with publishers and authors taking notice of its ability to drive book sales and connect with readers.
One of the most exciting things about BookTok is its ability to level the playing field for authors. Previously, big-name authors with major marketing budgets would dominate the book world, leaving lesser-known authors struggling to gain traction. But on BookTok, anyone can create content that resonates with readers and build a following.
Fantasy authors in particular have found success on BookTok. Fantasy is a genre that lends itself well to visual storytelling, which makes it a perfect fit for the platform. Many fantasy authors have created BookTok accounts to share snippets of their work, behind-the-scenes looks at their writing process, and insights into their favorite books and authors.
One author who has found success on BookTok is Sarah J. Maas, the bestselling author of the Throne of Glass and A Court of Thorns and Roses series. Maas has amassed over 200,000 followers on the platform, and her videos regularly receive thousands of likes and comments. She uses her account to share sneak peeks of her upcoming books, answer fan questions, and recommend other fantasy books she loves.
Another author who has built a following on BookTok is Shelby Mahurin, the author of the Serpent & Dove series. Mahurin has over 50,000 followers on the platform and uses her account to share teasers of her upcoming books, recommend other fantasy books, and answer fan questions. She also participates in book clubs and other BookTok events to connect with readers.
These authors are just a few examples of the many fantasy writers who are using BookTok to build a following. By creating content that resonates with readers and engaging with fans on the platform, they're able to reach new readers and build a dedicated fanbase. It's an exciting time to be a fantasy author, and BookTok is just one of the many tools available to help authors connect with readers in new and innovative ways.
