--- title: What is Booktok and Why is it Important to Authors description: BookTok and Bookstagram might be smaller communities compared to other social media, but they're already making a big splash in the publishing world. image: https://blog.futuregarage.com/hubfs/WhatisBooktok.png --- [Go Back Up](https://blog.futuregarage.com/what-is-booktok-and-why-is-it-important-to-authors#top) [Skip to Content](https://blog.futuregarage.com/what-is-booktok-and-why-is-it-important-to-authors#body) [![Future Garage Logo](https://blog.futuregarage.com/hs-fs/hubfs/Future-Garage_primary-logo-solid-pink.png?width=200&height=86&name=Future-Garage_primary-logo-solid-pink.png "Future Garage Logo")](http://Future%20Garage) Toggle Menu - Services Toggle children for Services Main Menu (Press to Return) > Services - [Service Pricing](https://www.futuregarage.com/service-pricing) - [Email Marketing](https://www.futuregarage.com/email-marketing) - [HubSpot Operations](https://www.futuregarage.com/hubspot-operations) - [Audits](https://www.futuregarage.com/audit) Toggle children for Audits Services (Press to Return) > Audits - [What is a HubSpot Audit?](https://www.futuregarage.com/hubspot-audit) - [Why Choose Us?](https://www.futuregarage.com/why-choose-us) Toggle children for Why Choose Us? Main Menu (Press to Return) > Why Choose Us? - [HubSpot Partner](https://www.futuregarage.com/hubspot-partner-tennessee) - [Blog](https://blog.futuregarage.com) - Events Toggle children for Events Main Menu (Press to Return) > Events - [Wine Wednesday Podcast](https://www.futuregarage.com/fireside-chat) - [Contact Us](https://go.futuregarage.com/contact-us) - [Get Started](https://go.futuregarage.com/contact-us) - Open Search Search Submit Search # What is Booktok and Why is it Important to Authors [Books](https://blog.futuregarage.com/tag/books) [Marketing Strategy](https://blog.futuregarage.com/tag/marketing-strategy) [Social Media](https://blog.futuregarage.com/tag/social-media) Dec 14, 2022 2:10:00 PM [Amanda Martin](https://blog.futuregarage.com/author/amanda-martin) 1 min read ![what is booktok and why is it important to authors](https://blog.futuregarage.com/hs-fs/hubfs/WhatisBooktok.png?width=1000&name=WhatisBooktok.png) [mailto:?subject=What%20is%20Booktok%20and%20Why%20is%20it%20Important%20to%20Authors&body=https%3A%2F%2Fblog.futuregarage.com%2Fwhat-is-booktok-and-why-is-it-important-to-authors](mailto:?subject=What%20is%20Booktok%20and%20Why%20is%20it%20Important%20to%20Authors&body=https%3A%2F%2Fblog.futuregarage.com%2Fwhat-is-booktok-and-why-is-it-important-to-authors) BookTok and Bookstagram are where it's at for book lovers on social media. BookTok popped up in 2019 as part of the TikTok app, while Bookstagram has been rocking the Instagram scene for a while now. Both platforms are all about books, reading, and everything bookish. On BookTok, folks make short videos (usually around 60 seconds or less) to recommend books, chat about their fave characters, or share their thoughts on bookish topics. Over on Bookstagram, creators share books, their reading nooks, and literary-themed goodies. Both platforms are super fun ways to find new reads and connect with other bookworms of all ages. BookTok and Bookstagram might be smaller communities compared to other social media, but they're already making a big splash in the publishing world. Publishers and authors are taking note of how these platforms can boost book sales and connect with readers in fresh, new ways. One reason BookTok and Bookstagram are such hits is that they appeal to a wide range of ages and book genres. From young readers to more experienced book lovers, there's something for everyone who loves books and wants to connect with others who share their passion. Another cool thing about BookTok and Bookstagram is how they're shaking up the book scene. In the past, it was all about big-name authors with huge marketing budgets, but now, anyone can create content that clicks with readers and build a following. Both platforms have created new kinds of book influencers. These users have created a following with engaging and informative book-related content. They are go-to sources for book recs and can seriously impact book sales. The influence of BookTok and Bookstagram on the publishing business has been huge. Books that get featured on the platforms often see a bump in sales, and publishers are paying attention. They're even working with BookTokers, Bookstagrammers, and other book influencers to tap into their power to connect with readers in a real way. To wrap it up, BookTok and Bookstagram are fast-growing social media spots that are all about books and reading. They're great at reaching book lovers of all ages, shaking up the book world, and creating new types of book influencers. So whether you're a reader hunting for new books or an author wanting to connect with fans, this community is definitely worth checking out. ![](https://blog.futuregarage.com/hs-fs/hubfs/Headshots/Untitled%20design.png?width=116&height=116&name=Untitled%20design.png) ## Amanda Martin A passionate eco-warrior and aspiring real-life Captain Planet, Amanda blends her commitment to a sustainable future with her remarkable knack for marketing engagement. With notable experiences working with giants like Tequila Patrón, Toyota, and Honda Performance Development, she has also been recognized for her artistic eye, with her photography gracing the pages of Sports Illustrated. When she's not championing a greener planet or turbocharging marketing campaigns, Amanda finds solace in fantasy novels, and she's fervently drafting her blueprint for a sustainable living community. A sports enthusiast, she eagerly tunes into Formula 1, NHRA, cheers for the Atlanta Braves, and the Nashville Predators. [mailto:amanda@futuregarage.com](mailto:amanda@futuregarage.com) ## Ready to Transform your Business with Little Effort Using Brightlane? [Register Now](https://www.example.com) You May Like These ## Related Articles ![](https://blog.futuregarage.com/hs-fs/hubfs/Blog%20Images/GrowwithBooktok.png?width=700&name=GrowwithBooktok.png) ### [How Authors are Using Booktok to Grow Their Community](https://blog.futuregarage.com/how-authors-are-using-booktok-to-grow-their-community) ![](https://blog.futuregarage.com/hs-fs/hubfs/Blog%20Images/hey%20authors.png?width=700&name=hey%20authors.png) ### [Hey Authors! Give Your Books a Boost with Inbound Marketing](https://blog.futuregarage.com/authors-give-your-books-a-boost-with-inbound-marketing) ![](https://blog.futuregarage.com/hs-fs/hubfs/Blog%20Images/Outside%20the%20book.png?width=700&name=Outside%20the%20book.png) ### [Thinking Outside the Book: Marketing Tactics for Authors](https://blog.futuregarage.com/thinking-outside-the-book-marketing-tactics-for-authors) --- [![Future Garage Logo](https://blog.futuregarage.com/hs-fs/hubfs/Future-Garage_primary-logo-solid-pink.png?width=200&height=86&name=Future-Garage_primary-logo-solid-pink.png "Future Garage Logo")](http://Future%20Garage) ![Gold Shield](https://blog.futuregarage.com/hs-fs/hubfs/Gold%20Shield.png?width=150&height=149&name=Gold%20Shield.png "Gold Shield") - [Service Pricing](https://www.futuregarage.com/service-pricing) - [Why Choose Us?](https://www.futuregarage.com/why-choose-us) - [Contact Us](https://go.futuregarage.com/contact-us) ©Future Garage 2023. 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